Smiley Kids is in the business of supplementary and primary education for children age thirteen and under. The Smiley Kids concept was developed in early 1995. While the original premise was that of providing educational opportunities for children after the end of the school day, the concept has grown to become a "one-stop-centre" of learning for all children younger than thirteen years of age. Now, a special area of learning has been established for nursery aged children from 18 months to six years and for babies and toddlers up to 18 months.